Wondering how to market your brand and business in an unconventional way? Want to record something in your office’s multiuse recording booth? Consider starting a podcast!
Podcasts are audio-only shows that are usually uploaded on a regular schedule and distributed online. But, unlike traditional radio, podcasts can center around a theme or genre, allowing listeners to learn more about a specific topic or about the brand behind the podcast.
As such, podcasts have become a popular tool for both small businesses and large corporations to create more value for their customers.
That being said, why should you start a podcast, and how does that benefit your business? Here are our top reasons.
Personal Brand Building
Aside from establishing a listener base, being able to communicate your expertise and knowledge on a topic helps build your personal brand. This is important because customers in this day and age want to buy from reputable companies. What better way to create authority than through a podcast?
Also, even if you eventually change careers, companies, or even industries, your listeners may move with you where you decide to go. This makes podcasting a great way to build a loyal following.
Target Audience Directly
With consumers being oversaturated by marketing ads, it may be difficult to target your audience directly. Podcasting is one way to overcome this, as it’s less intrusive than other marketing methods. You can certainly promote your podcast to customers, but the main subscribers will be those genuinely interested in the topic(s) you discuss.
Furthermore, it’s a great way to connect with audience members on a more personal level. Consumers enjoy buying from brands whose stories they can relate to.
Generate Leads
Similar to blog posts, podcasts are a great way to drive traffic to your business. People who may not have heard of your brand before can become interested after listening to your podcast.
In addition, podcasts can target people in different demographics, making it easier to reach a new set of customers. For example, if you look at Trader Joe’s podcast, they have a variety of episodes discussing their company, but they also talk about things like food and culture. Besides Trader Joe’s customers, other people may find the podcast helpful and share it with those in their social network.
Minimal Start-Up Costs
Compared to traditional forms of advertising, starting a podcast requires a minimal setup. To get started, you only need a decent microphone, basic editing skills, and a space to record. For certain businesses, the equipment will already be available to you at no extra cost.
For those wanting to elevate their podcasting game, you can consider renting out a studio or multiuse recording booth.
Create Another Stream of Revenue
For new entrepreneurs and small business owners, having multiple sources of revenue can be important. Podcasting allows for that, with different ways to monetize. You can ask your subscribers for donations, through platforms like Patreon, or offering memberships with exclusive content.
Although it may take a while to get your podcast going, having that extra stream of revenue, in the long run, could prove to be worthwhile.
For those looking to podcast in San Antonio but lack the space to do so, consider booking out Key Coworking’s multiuse recording booth. Our multiuse recording booth, which is $50 per hour, has both soundproofing and equipment to help you make your next podcast, YouTube video, or audiobook.
